MAGUIE HAIR EXTENSIONS

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BRAND IDENTITY & PACKAGING FOR MAGUIE HAIR EXTENSIONS

We designed the new Branding & Packaging for Maguie and their range of hair extensions. We designed a series of unique packages.

Looking to keep everything classy and simple (always recommended) Maguie Hair Extensions chose Massxo to implement a clear brand strategy for their hair extensions beginning with a clean, minimal log design that would work across various forms of media and importantly, social media.

Once the logo was designed it was then onto the Hair Extensions Packaging and we created 3 different package designs, 2 were regular boxes for the hair extensions to be inserted into that would appeal to both black women and white women which included sourcing relevant imagery to be included on the front.

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The lighter version of the packaging design, we really love the typography on this and it was something we spent a lot of time experimenting with to get it just right.

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The darker version of the packaging design, we love the colours on the typography here as it really stands out against the dark imagery

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Close-up of the dark version of the box, hair extensions are a really competitive industry and clients use us so their packaging can stand out. We love these designs for Maguie.

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This is the packaging design in progress is Adobe Illustrator, we design multiple ideas before choosing a final design then from there we do a few variations to see what works best.

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This is the see-through box design for Maguie hair extensions.